Holographic AR displays to be developed by HARMAN and WayRay for Automative
HARMAN International, the premier connected technologies company for automotive, consumer and enterprise markets, and WayRay, a Swiss headquartered pioneer in Holographic AR displays, announced a collaboration to develop a wide view angle full windshield heads-up display proof of concept for the automotive market. WayRay, a pioneer of holographic AR displays for the auto industry, specializes in innovative use of holographic optical elements that enable an augmented reality (AR) projection system that is significantly more compact than traditional mirror and lens based projection technology and allows for high-resolution projection in direct line of sight of the driver particularly for ADAS applications such as augmented navigation.
Outputs from this collaboration can be fully-integrated into HARMAN’s end-to-end automotive connected car platforms that make the autonomous driving experience intelligent, safe and intuitive. HARMAN’s end-to-end compute platform leveraging the HARMAN LIVS suite of integrated technologies (Life-Enhancing Intelligent Vehicle Solutions), will transform the driving experience making it more powerful, productive and protected.
WayRay technologies allow the widescreen to be a new medium for information. An augmented reality solution, it is the first solution to use true holographic technology and deliver contextually relevant information to drivers and provide engaging entertainment for passengers simultaneously.
“HARMAN’s collaboration with WayRay is another example of our relentless drive to deliver seamless, integrated, connected and safer experiences in the car,” said Phil Eyler, president HARMAN Connected Car. “As the leader in the connected car space, HARMAN is committed to driving innovation across the industry to deliver on the needs of automakers and their drivers and passengers.”
“Holographic AR displays offer the opportunity to make self-driving vehicles safer and more reassuring for passengers,” said, Vitaly Ponomarev, CEO and Founder, WayRay. “By providing visualizations of what is happening around the car, how it’s riding and relevant POIs along your route, passengers are kept fully informed about the drive, even if they’re not actually driving.”
HARMAN at CES 2017
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HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia and reported sales of $7.0 billion during the 12 months ended September 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol
WayRay is a global company based in Switzerland, with its own R&D center and prototyping laboratory. It specializes in development and production of transparent holographic displays based on HOE (holographic optical elements) and commercialization of this technology for consumer electronics and b2b markets.