TD Ameritrade1 today announced significant upgrades to its skill for Alexa, including access to market information and investor education on Amazon Alexa-enabled devices, with a visual experience on Echo Show.
“We’ve said before that we will go where our clients are, whether that’s our own mobile app or Alexa or Messenger”
Investors can now get on-demand market information, news and events, quotes and sector information across all Alexa-enabled devices plus more than 100 educational videos on Echo Show. Prepared to answer hundreds of questions, the TD Ameritrade skill for Alexa serves as an on-demand service representative, ready to help clients navigate topics ranging from investing basics to more complex retirement and tax season queries. In addition, Alexa is equipped to answer questions Scottrade clients might have regarding the transition to TD Ameritrade.
“We’ve always been committed to delivering simple, on-demand access to the markets and investor education, and Amazon’s latest devices give our clients one more entry point,” said Vijay Sankaran, chief information officer for TD Ameritrade. “As voice-driven devices become more pervasive, consumers expect that whatever questions they ask will be answered, and financial questions are no exception. The beauty of getting market updates and investor education on Echo Show is that it helps make finance more conversational and visual for investors.”
Consumers must visit the Alexa App and enable the “TD Ameritrade skill” to set it up. Once enabled, users can verbally ask for quotes for all major market symbols, ask for specific sector information, or ask to learn about specific investing topics. Answers are returned to them by their Alexa-enabled device.
“We’ve said before that we will go where our clients are, whether that’s our own mobile app or Alexa or Messenger,” continued Sankaran. “Our goal is to make investing as transparent and seamless as possible, no matter what channel a client chooses to use.”